INDUSTRY:

JOURNALISM

CLIENT:

CBC RADIO / CHARLATAN INC. / CAPITAL CURRENT

YEAR:

2022-2024

EXPERIENCE:

RESEARCH / INTERVIEW / WRITING

Storytelling

Before specializing in marketing, I worked in multimedia journalism, producing stories that explored art, culture, and social issues. My work includes radio, written, and digital storytelling published through CBC Arts, The Charlatan, Capital Current and independent projects.

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Ube Macapuno
Ube Macapuno
Ube Macapuno
challenge.

Each project required adapting complex narratives for different platforms — from short-form digital features to long-form radio storytelling. Balancing editorial integrity with creativity meant ensuring accuracy while keeping audiences emotionally invested.

result.
  • Produced a nationally broadcast feature for CBC Radio spotlighting underrepresented Canadian artists.

  • Wrote multiple feature stories for The Charlatan, focusing on community, culture, and identity.

  • Co-created and hosted a law-focused podcast, translating academic topics into accessible storytelling.

These experiences sharpened my narrative instincts and continue to inform my marketing work — especially in crafting campaigns with human depth and authenticity.

CBC Story
Podcast
Email Ad
testimonial.

Brianna was a delight to work with — reliable, creative, and full of fresh ideas. During her time with CBC Ottawa, she produced a multi-platform feature spanning digital, video, and radio, showing strong editorial judgment and a genuine passion for storytelling. I wouldn’t hesitate to work with her again.

Christine Maki
Christine Maki

Producer at CBC Ottawa