WORK TYPE:
CONCEPT SITE
CLIENT:
DREAMLAND TRAVEL CO.
YEAR:
2025
EXPERIENCE:
WEB DESIGN
Dreamland Travel Co.
about.
Dreamland Travel Co. is a creative mock project; a parody travel agency built on WordPress where users can “book” whimsical getaways to fictional destinations like Hogwarts School of Witchcraft and Wizardry from Harry Potter, Lumiose City from Pokémon, and Halloweentown. The site merges fantasy storytelling with modern travel branding for a humorous, immersive experience.
challenge.
The main challenge was achieving a believable travel-site design while balancing parody and realism. Copy needed to sound both promotional and playful. Creating cohesive branding, UX flow, and visuals that mirrored real-world agencies (while advertising impossible trips) required a detailed understanding of brand voice and web experience design.
result.
The finished site felt like a legitimate travel platform, until visitors read the fine print. It showcased my strengths in creative writing, branding, and web design, and was praised by peers for its originality and attention to tone. “Dreamland Travel Co.” became a portfolio highlight for its inventive concept and fully realized digital identity.
