POSITION:
MARKETING ASSISTANT
CLIENT:
FOOD BANKS MISSISSAUGA
YEAR:
2024
EXPERIENCE:
SOCIAL IMPACT
Food Banks Mississauga
about.
As Marketing Assistant, I created visual and written content from interviews with over 70+ community members, helping Food Banks Mississauga connect donors with real stories of impact. My job focused on using social media storytelling to strengthen awareness and empathy. My work created the backbone for the campaign that highlights the stories behind local food insecurity.
challenge.
The main challenge was finding ways to communicate a sensitive, emotional topic authentically while maintaining strong brand consistency. We needed to increase online engagement without overwhelming audiences with heavy messaging. Coordinating interviews and content approvals across multiple departments also required strategic planning and adaptability. I worked with the Marketing & Communications Department at FBM to create inspiring promotional materials for upcoming campaigns. Along with me was another Marketing Assistant who co-worked on social media pages. Together we worked to create posts that showcased the true work of FBM.
result.
The campaign achieved a 25% increase in social interactions on Instagram and TikTok during the summer period. The storytelling approach helped humanize the brand and improve donor communications. Several of the featured community stories were later repurposed for fundraising events and newsletters, extending the campaign’s reach beyond social platforms.
Check out a blog post from my time there: Agency Staff Spotlight | Racheal
testimonial.
Brianna didn’t just show up with professionalism and integrity every day, she also brought a true sense of empathy and a passion for her neighbours facing hunger in Mississauga.
Daisy Yiu | Jenna Cura
Director of Marketing & Communications at FBM | Marketing Specialist at FBM
