POSITION:
MARKETING COORDINATOR
CLIENT:
ROYAL HEIGHTS INC.
DURATION:
2025
EXPERIENCE:
WEB DESIGN / CONTENT CREATION / SOCIAL MEDIA / ANALYTICS
Royal Heights Inc.
about.
At Royal Heights Inc., I developed and executed a refreshed social media strategy to elevate the brand’s image as a premium lifestyle residence. My focus was on creating cohesive visual storytelling through Instagram, Facebook, and blog content — showcasing the brand’s modern aesthetic and lifestyle appeal for seniors.
challenge.
The brand’s online presence was visually inconsistent, and analytics showed irregular engagement. The challenge was to streamline tone, visuals, and posting frequency while maintaining a sense of luxury. I also needed to interpret performance metrics effectively to shape data-driven creative decisions.
result.
By introducing a consistent content calendar and optimizing based on Meta Suite analytics, we achieved a 20% rise in engagement and 15% follower growth within six months. The improved content structure not only boosted brand recognition but also established a repeatable workflow for future campaigns.
